A Pew Internet and American Life Project study called “Health Information Online” found that eight out of ten internet users had searched for information about their health online. This included increased interest in diet, exercise, insurance, new treatments, and specific doctors and hospitals. The most likely people to access health information online are women under 65 with college degrees. This is the same target customer for cosmetic services, it seems.
WebMD Health Network had an average of 41.7 million monthly unique users and a total traffic of 963 million pageviews during the first quarter. This represents an increase of 43% in unique monthly users compared to the previous year.
These statistics prove the importance of having comprehensive websites for doctors who specialize in non-reimbursable services, such as aesthetic medicine. The web offers physicians a unique opportunity to educate patients before they visit the clinic. Patient education is an important component of a successful aesthetic medicine practice. Many patients don’t know what the most common aesthetic treatments are, such as Botox, Perlane and Juvederm injections, Restylane injections and chemical peels, and laser hair removal. Aesthetic medicine doctors should be willing to spend the time to educate their patients. This is where the internet can be a great tool to help your aesthetic practice.
Websites for physicians should be simple but contain important information. Your services should be clearly identified with photos of the before and after, side effects, risks, and benefits. Take photos of your facility and add information about yourself and your staff. Your goal is to inspire confidence in your practice physician email lists.
Your web page is visited by over half of your patients before they visit you. You should also include general information about your practice, such as hours of operation, address and phone number.
Patients aren’t the only ones who use the internet. eMedicine.com offers healthcare professionals and physicians detailed clinical information that can be used to diagnose and treat a wide range of medical conditions. The International Association for Physicians in Aesthetic Medicine offers its members access to WebMD’s eMedicine institution database as part of a membership bonus.
Your web site is often the first impression a potential patient gets about your practice. You want to make a positive impression. Your practice must be professional and accurate.
It is a great way for you to reduce the time spent educating your patients in your office by including information about your procedures on your website. This will help them be more prepared and make your consultations more productive.
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